Even if you are an experienced online shopper, you would still probably have never heard of dropshipping. The concept is quite simple, and once you grasp it, you might be able to hunt for goods with a much lower price.
To know the ecosystem of online shopping, we can begin with sellers. Products are manufactured using resources. And manufacturers spend their most energy and capital on the equipment and the logistics for raw ingredients. The same principle applies to small manufacturers, such as handcraft artisans and custom shops.
Drop-shippers bridge interests
Dropshippers act as the third party that focuses on selling goods and marketing. They can make a handcraft from an unpopular artisan as accessible and exposed as the branded crafts. In social media, a drop shipper can handle complaints, inquiries, and promotion way better than an individual seller. In this sense, a drop-shipper serves to the interest of the seller.
To the buyers, a drop shipper facilitates a request for exclusive or even rare items. To be a drop-shipper, a person does not need to have an inventory, He/she also does not have stock and only purchases an item when there is a demand. The upside to a business model like this is the capacity to handle a wide range of item types.
Why customers buy from dropshipping companies
As you have probably induced, a drop-shipper’s power is in the marketing. They do not have to spend resources on the item logistics and maintenance, yet they can already sell the goods. And as a result, customer’s convenience is the field where drop-shippers are competing in.
Wayfair, Aloysius Chay & Galvin Bay, Khuram Danani, and Justin Wong are several names of a company and individuals who get rich from becoming a drop-shipper. All they do is to handle customer’s complaint, setting up a social media account, convenient-shipping, and launching marketing campaigns for the dropshipped items.
So, if you happen to deal with a seller who has a wide range of item selection, he/she is probably a drop-shipper.
You can cut their role
What buyers mostly want is a good deal regarding pricing. And if you are one of them, instead of purchasing the item from a drop-shipper, you can look for the direct seller of the desired item. All you need to do is to Google more and investigate the trace of the item.
But remember that you cannot always find the result. Sometimes, the drop-shipper has already made a contract with their suppliers, and it includes the prohibition to sell the online items on other sites. And you can get the good only from either a drop-shipper or a retail shop. What you need to consider in such a situation is about the pricing. Dropshippers charge you more because they provide superb customer care, which you may not get from a retail shop.